About Creative Lab Amsterdam

Gratis verzending orders boven €50 (in NL & BE)

Creative Lab Amsterdam started in 2016. The extensive collection, including eye-catching wallpaper, paint and fabric, has a unique signature. With its original designs, elegant prints, strong colours, sustainable printing techniques and the use of high-quality materials, Creative Lab Amsterdam has acquired a strong market position and loyal customer base. Straight to the heart. The designs of Creative Lab Amsterdam are based on feelings. About emotions. The designs bring energy and fun. For example, the choice of a specific wallpaper design in combination with a perfect matching paint colour largely determines the atmosphere in a room. The basic principle is that the design and color should never be chosen arbitrarily. Whether it is the result of an extensive and critical search or an accidental "bull's eye": every chosen design should give you a 100% good feeling.

Meet the founders: Nienke van der Leer & Heleen van Nierop

In 2016 we, Nienke and Heleen, started an exciting journey that has grown into what Creative Lab Amsterdam is today. The journey consisted of immense perseverance and resilience, being pushed out of our comfort zone and always thinking of the possibilities. As female entrepreneurs, we were faced with a double challenge of development and focus on building our business and the responsibility of starting a family and having children at the same time. These were two components in our lives that demanded our full attention. Fortunately, we like challenges!

We then had to face the ever-changing challenges of the outside world. First, was the Coronavirus period where our entire business model had to be overturned and redesigned, and then the effects of the rising energy and material prices caused us to sit back and re-evaluate things all over again. Nothing is as it was, but it makes our work an exciting roller-coaster that we, as suckers for challenges, can enjoy.

So, what's on the agenda for Creative Lab Amsterdam in the near future? We'll continue the current course of creating beautiful wallpaper designs with matching paint colors & fabric, so more people are able to create a perfect home with our products.

For now, we have the honor of introducing our creatives to you! If you choose a design, they'll be the ones that customise the design to your wall. As a female-run business, we like to work with women! Together we are building a bright future for Creative Lab Amsterdam, while simultaneously supporting each other in the workplace, as individuals, and as mothers/sisters/wives/partners. We work hard together as a small close-knit team and in the end - family.

Within Creative Lab Amsterdam, Heleen is responsible for the creative direction of the company. She creates the designs, is involved in product development, marketing, and content creation.

Nienke runs the business aspect of the company. This includes sales, finance, logistics, HR, and customer care. She is also involved in product development & marketing.

Meet the team

Irene Aydemir

Graphic Designer
Together with Miranne I am responsible for processing the 'customized' wallpaper orders. We work to tailor the wallpapers for each client and customize them to our clients needs, while ensuring no element are lost. If you want an extra element or a little more or a different color, I can adjust that for you!

Favorite design
Currently Oliver Teddy gold.

Miranne Kalff

Graphic Designer
At CLA I am jointly responsible for the ‘customized’ wallpapers. I manage and create these to fit every wall and every customer. It can be a huge puzzle to keep the design, while still adjusting it to a different size.

Favorite design
Dancing Crane Birds & Rainforest.

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