Meet the founders: Nienke van der Leer & Heleen van Nierop
In 2016 we, Nienke and Heleen, started an exciting journey that has grown into what Creative Lab Amsterdam is today. The journey consisted of immense perseverance and resilience, being pushed out of our comfort zone and always thinking of the possibilities. As female entrepreneurs, we were faced with a double challenge of development and focus on building our business and the responsibility of starting a family and having children at the same time. These were two components in our lives that demanded our full attention. Fortunately, we like challenges!
We then had to face the ever-changing challenges of the outside world. First, was the Coronavirus period where our entire business model had to be overturned and redesigned, and then the effects of the rising energy and material prices caused us to sit back and re-evaluate things all over again. Nothing is as it was, but it makes our work an exciting roller-coaster that we, as suckers for challenges, can enjoy.
So, what's on the agenda for Creative Lab Amsterdam in the near future? We aim to continue the current course of producing quality stationery products and wallpapers and are working on developing new products that will strengthen our current range. More on this to come soon! For now, we have the honor of introducing our dream team to you! As a female-run business, we like to work with women! Our team, therefore, consists exclusively of women all aged 25-65 years. Together we are building a bright future for Creative Lab Amsterdam, while simultaneously supporting each other in the workplace, as individuals, and as mothers/sisters/wives/partners. We work hard together as a small close-knit team and in the end - family.
Within Creative Lab Amsterdam, Heleen is responsible for the creative direction of the company. She creates the designs, is involved in product development, marketing, and content creation.
Nienke runs the business aspect of the company. This includes sales, finance, logistics, HR, and customer care. She is also involved in product development & marketing.