
A Bit of Story
In 2016, a new adventure began for us, Nienke and Heleen, and it grew into what Creative Lab Amsterdam is today.
With a good dose of perseverance and unstoppable curiosity, we built our company while also starting our families. A challenging mix? Definitely. But we thrive on challenges.
The world around us kept shifting. During the pandemic, we had to completely rethink our business model. And just as things started to settle, rising energy and material costs forced us to adapt all over again. Each challenge pushed us to reflect, make bold decisions, and keep moving forward. It was intense at times, but also incredibly rewarding.
What drives us every single day? Creating joyful, colorful designs that bring beauty and character to every home. All of our wallpaper is sustainably produced in the Netherlands, printed with eco-friendly ink on PVC-free material, so you can decorate consciously and responsibly.
Our mission is simple: to create designs that make your home truly yours.

Who Are We?
We are Nienke and Heleen, co-founders of Creative Lab Amsterdam. Heleen is responsible for the creative direction, designing our unique products and managing product development, marketing, and content creation. Nienke oversees the business side, including sales, finance, logistics, HR, online marketing and customer care, and also collaborates on product development.
Heleen is married, has three kids and two little dogs, and lives in the heart of the Netherlands. Nienke has two children—the youngest is the same age as Creative Lab Amsterdam! Their kids are both the toughest critics and the biggest fans of the designs. The children's bedrooms have had several makeovers with new wallpaper over the years, and they continue to be a huge source of inspiration for our creations.
Creative Lab Amsterdam is proudly female-run. Our team is small, close-knit, and feels like family. Together, we support each other, building not just a bright future for our company, but for each individual involved.

Design Approach
Creative Lab Amsterdam is known for its striking collection of wallpaper and paint, all created in our distinctive signature style. Our designs are original, colourful, and full of refined details. We use high-quality materials and produce sustainably, with eco-friendly ink and without PVC, because we believe a beautiful interior should never come at the expense of the world around us.
Sustainable production is a challenge, but one we consciously embrace. Our goal is not only to create inspiring designs, but also to contribute to a future where our children can grow up healthy, in a world that remains just as beautiful as the walls we design today.